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The architect`s blueprint: Pete Rock built New York rap twice — and the horns on T.R.O.Y. are still sacred.
Once as half of Pete Rock & CL Smooth on Mecca and the Soul Brother. Again behind the boards for Nas, Mobb Deep, Run-DMC, Ghostface, Heavy D, Common.
T.R.O.Y. flipped Tom Scott`s "Today" into a goodbye for Heavy D`s dancer Trouble T-Roy — the most-mourned record in hip-hop. The SP-1200 with-handclap signature became the template hundreds chase. Petestrumentals are still dropping. Link in bio →
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#PeteRock #PeteRockAndCLSmooth #TROY #HipHopProducer #BoomBap #BoomBapHipHop #GoldenAgeHipHop #NYRap #NewYorkHipHop #MtVernon #SP1200 #SamplingCulture #SoulSample #ProducerCulture #HipHopHistory #HipHopCulture #ClassicHipHop #HipHopHeads #VinylCulture #BoomBapForever #CustomCreative
May 31, 1964 — Hollis spit out the architect. D.M.C. turned 62, and rap is still wearing his fingerprints.
Run-DMC didn`t just spit verses. They flipped the whole industry:
→ First hip-hop act to go Triple Platinum (Raising Hell, `86 — Phil Collins-era numbers)
→ First rap video in heavy MTV rotation
→ First crew to make Adidas open a ~$1.6M checkbook after 20,000 kids held shell-toes up at MSG
Every artist-sneaker deal since — Travis x Jordan, Pharrell x Adidas, Tyler x Le Fleur, Cardi x Reebok — traces back to that one night at the Garden.
Second act hit different too: 2006 adoption discovery, 2016 memoir `Ten Ways Not to Commit Suicide,` decade of mental-health advocacy. Architect AND survivor.
Tap link in bio for the full breakdown →
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#RunDMC #DMC #DarrylMcDaniels #HipHopHistory #GoldenAgeHipHop #BoomBap #RaisingHell #MyAdidas #HollisQueens #QueensHipHop #80sHipHop #HipHopCulture #RapHistory #OldSchoolHipHop #HipHopArt #HipHopHeads #HipHopLegends #HipHopMerch #HipHopTees #RunDMCForever #ShellToes #VintageHipHop #HipHopFashion #StreetwearCulture #HipHopGifts #HipHopApparel #CustomCreative
Heads have been swearing by these for 30 years. Time to pull the receipts on the 5 hip-hop myths that refuse to die
The lore goes deep:
Tupac wrote Hit Em Up off the dome. Nah — the Outlawz co-wrote it.
Biggie freestyled every verse. He didn`t write them down but he built them in his head before the booth. That`s composition, not freestyle.
Big Bank Hank wrote Rapper`s Delight. Grandmaster Caz wrote those rhymes. Hank never paid him a dime.
Run-DMC invented sampling. Marley Marl was chopping breaks years before.
Eazy-E discovered Dre. Dre was DJing for World Class Wreckin Cru before they ever met.
Which one did you grow up believing? Drop it in the comments.
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#HipHopHistory #HipHopCulture #RealHipHop #HipHopHeads #Tupac #Biggie #RapperDelight #SugarHillGang #GrandmasterCaz #Outlawz #EazyE #DrDre #NWA #RunDMC #MarleyMarl #BoomBap #GoldenAgeHipHop #90sHipHop #EastCoastHipHop #ClassicHipHop #HipHopFacts #RapHistory #HipHopVinyl #VintageHipHop #CustomCreative
Same day. Same year. Opposite coasts. Big L born in Harlem. CeeLo born in Atlanta. May 30, 1974. Two debut LPs in 1995 →
Big L pressed Lifestylez ov da Poor & Dangerous with the D.I.T.C. crew — punchline architecture before Twitter taught us what that meant.
CeeLo helped Goodie Mob give the South its first cohesive statement on Soul Food, then flipped the script entirely with Gnarls Barkley`s `Crazy` in 2006 — the UK`s first download-only #1.
Same birthday. Two opposite paths. Both essential. Tap the link in bio for the full story.
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#BigL #CeeLoGreen #GoodieMob #DITC #SoulFood #GnarlsBarkley #HarlemHipHop #AtlantaHipHop #90sHipHop #BoomBap #DungeonFamily #HipHopHistory #HipHopHeads #RealHipHop #HipHopCulture #LamontColeman #CustomCreative #StreetArt #HipHopVinyl #ClassicHipHop #UndergroundHipHop
One album. Diamond. 5 Grammys. First hip-hop LP to ever win Album of the Year. Lauryn was 23. 28 years later it still sits at #10. 🎙️
She said it out loud this month: "Miseducation wasn`t made because we were allowed — we fought for every inch."
The question was never "why no follow-up?" — it`s "who else has ever earned the right to make exactly one?"
Tap the link in bio for the full story 🔗
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#LaurynHill #Miseducation #HipHopHistory #FugeesForever #BlackMusic #BlackMusicMatters #HipHopCulture #GoldenAge #BoomBap #NinetiesHipHop #NeoSoul #FemaleMC #HipHopWomen #HipHopRoyalty #AlbumOfTheYear #DiamondAlbum #RollingStone500 #RuffhouseRecords #HipHopHeads #SoulMusic #VinylCulture #HipHopAlbums #HipHopArt #CustomCreative #StreetCulture #HipHopMerch
6 years ago today: Gibbs & Alchemist dropped Alfredo with no warning — and 35 minutes later the bar moved 🍝
May 29, 2020. Pandemic spring. Rap calendar a ghost town of postponed rollouts. Then ten tracks. Zero skits. No filler. The Italian-restaurant menu cover (a play on the Polo Grounds steakhouse photo) gave the era its visual.
ALC had been quietly running hip-hop`s most respected loop-digger lane since Mobb Deep — Roc Marciano, Bronson, Earl, Boldy. Gibbs had spent a decade as the rapper`s rapper over Madlib. Pairing them was coronation.
🎤 #15 Billboard 200 — both their highest peak ever
🏆 Best Rap Album Grammy nod (lost to Nas`s King`s Disease)
🔥 Tyler stole "Something to Rap About"
🔥 Conway, Benny, Rick Ross all turned up
The kids in the comments still call it the last time a project felt like an event in the old way.
Read the full story — link in bio 📩
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#FreddieGibbs #TheAlchemist #Alfredo #HipHop #HipHopHistory #UndergroundRap #BoomBap #RapAlbums #GriseldaRecords #ConwayTheMachine #BennyTheButcher #RickRoss #TylerTheCreator #MadlibFans #BandanaAlbum #Pinata #HipHopHeads #RapNerds #IndieRap #ProducerRapperDuo #RapVinyl #2020Albums #BestRapAlbum #GrammyHipHop #CustomCreative #HipHopCulture #VinylCulture #AlbumCoverArt #RapHistory
ATL turned 20 this month and the cast pulled up to Cascade to mark it.
Before the trap rewired the city, the rink ran Atlanta. Dallas Austin scoring. Chris Robinson directing. Big Boi cameo. Killer Mike, Monica, Bone Crusher on the soundtrack. T.I. as Rashad. Lauren London right there with him. A snapshot of Atlanta the year before the world started copying it.
The aesthetic never left. Cascade still skates. Tap the link in bio.
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#HipHopCulture #AtlantaHipHop #ATLMovie #TIP #BigBoi #KillerMike #LaurenLondon #DallasAustin #ChrisRobinson #CascadeSkating #2000sHipHop #SouthernHipHop #HipHopHistory #StreetwearCulture #BlackCinema #HipHopHeads #ATLHipHop #VintageHipHop #20YearsLater #CustomCreative
Five years ago today, the dog finally got to rest. Exodus arrived 49 days after Earl Simmons left us. ↓
DMX`s only posthumous album dropped May 28, 2021. Swizz Beatz built it from sessions that ran September 2020 — X only recorded in daylight, treated it like a job.
"Bath Salts" with Jay-Z + Nas pulled a Grammy nom. Album debuted #8 Billboard 200. 22M streams in week one.
Real receipt: DMX is the only artist to put his first FIVE albums at #1.
Tap the link in bio for the full story.
Stay creative — The Custom Creative Team 🐶
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#DMX #DMXForever #Exodus #RuffRyders #SwizzBeatz #HipHopHistory #HipHopHeads #BoomBap #HipHopCulture #Yonkers #EarlSimmons #HipHopLegends #ClassicHipHop #DefJam #HipHopTribute #HipHopAlbums #HipHopArt #HipHopOnThisDay #RapHistory #RapLegends #HipHopMerch #HipHopApparel #HipHopGifts #HipHopVinyl #2000sHipHop #HipHopCommunity #RIPDMX
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