HIP-HOP STREETWEAR FOR THE REAL HEADS.
Golden Era. Underground. Boom-Bap. Deep Cuts.
Original fan art inspired by the artists, albums and moments that built the culture.
HIP-HOP STREETWEAR FOR REAL HEADS.
Golden Era. Underground. Boom-Bap. Deep Cuts.
Original fan art inspired by the artists, albums and moments that built the culture.
NOT JUST MERCH.
FOR PEOPLE WHO KNOW.
We make hip-hop streetwear for the people who still dig through crates, argue about albums, recognize a producer from four bars and know the difference between a classic and a deep cut.

FREE SHIPPING
Free shipping on purchase over $50

MONEY BACK GUARANTEE
If you’re not happy, return it for FREE

CUSTOMER SERVICE
Contact us via SMS, Phone or Email 24/7
our best sellers

ENTER THE WU-TANG UNIVERSE
Not everything belongs on a T-shirt.
WU-TANG FOREVER LED SIGN
Shine a tribute to Wu-Tang Clan’s final farewell. This yellow and purple neon LED lighted sign masterpiece honors the legacy. Limited to just 500 pieces worldwide.
Weldon Irvine wrote the words to Nina Simone`s "To Be Young, Gifted and Black." Then he produced a Reflection Eternal song. 🎹
Train of Thought dropped October 17, 2000 on Rawkus. Kweli on the mic, Hi-Tek on the boards, Dave Chappelle on the intro.
"Africa Dream" is the deep credit. Tek co-produced, but the main producer is Irvine, the jazz keyboardist who also played on Black Star`s "Astronomy." Civil-rights jazz passing the torch to Rawkus. 🔥
Six years later to the day, Hi-Teknology² landed: Ghostface on "Josephine," Tek`s father singing the hook.
Full breakdown at the link in bio. 📀
.
.
.
.
#HiTek #TalibKweli #ReflectionEternal #TrainOfThought #Rawkus #WeldonIrvine #BlackStar #HipHopHistory #BoomBap #GoldenAgeHipHop #UndergroundHipHop #HipHopHeads #RealHipHop #HipHopCulture #CustomCreative #CustomCreativeStore
The label was nervous about a Wu-Tang wildcard on a pop record. Mariah did it anyway.
August 1995: "Fantasy" drops. It enters the Billboard Hot 100 at No. 1, the first single by a female artist ever to debut on top, and only the second song after Michael Jackson`s "You Are Not Alone." Eight weeks at No. 1.
The hook flips Tom Tom Club`s "Genius of Love." Then the Bad Boy Remix put Ol` Dirty Bastard, unfiltered, in pop`s glossiest room. Mariah has said the remix drove over half the single`s sales.
After that, every pop star wanted a rapper on the remix.
ODB tees + hoodies, link in bio.
#ODB #OlDirtyBastard #WuTang #WuTangClan #MariahCarey #Fantasy #90sHipHop #HipHopHistory #GoldenEraHipHop #BoomBap #HipHopHeads #Remix #90sRnB #RealHipHop #HipHopCulture #CustomCreative
From four kids freestyling at the Good Life Cafe to a writing credit on To Pimp a Butterfly. That`s the Leimert Park line 🎺
Freestyle Fellowship`s Temptations dropped October 16, 2001. 25 years this week, and their first album in eight years, cut at Project Blowed.
🎷 The jewel: most beats came from trumpet player Josef Leimberg. A decade later he linked with Terrace Martin as LoveDragon and co-wrote "How Much a Dollar Cost" on TPAB.
🎤 Guests: Abstract Rude, RBX, Supernatural.
Full breakdown on the blog. Tap the link in bio 🔗
.
.
.
.
#FreestyleFellowship #ProjectBlowed #LeimertPark #WestCoastHipHop #JazzRap #UndergroundHipHop #Aceyalone #MykaNine #TerraceMartin #KendrickLamar #HipHopHistory #HipHopHeads #RealHipHop #CustomCreative
Before the solo run, they were one name in somebody`s group. Most fans never knew. Which one shocked you? 👇
🎤 Future came up as "Meathead" in Da Connect, in his cousin Rico Wade`s basement. The Dungeon.
🎤 Busta Rhymes led Leaders of the New School. Their debut dropped July 2, 1991. One closing verse on Tribe`s "Scenario" and the solo career was on.
🎤 Snoop, Warren G and Nate Dogg were 213, named for Long Beach`s old area code. The group album took until 2004.
🎤 Missy sang in Sista with early Timbaland production. Shelved in the 90s, streaming in 2017.
Culture goods at the link in bio.
.
.
.
#hiphop #hiphopheads #hiphophistory #hiphopculture #rap #90shiphop #boombap #goldenagehiphop #missyelliott #bustarhymes #snoopdogg #warrenG #natedogg #future #dungeonfamily #customcreative
In 1996 Jeru the Damaja wrote a song where Hip-Hop gets kidnapped and forced into a Versace suit. Then he went to get it back. 🧱
Wrath of the Math hit 30 this week. Released October 15, 1996, and every beat is DJ Premier. No co-producers. 🎛️
The liner notes didn`t play: "This album was created to SAVE hip-hop." On "One Day," Jeru calls out Bad Boy and Death Row by name, right at the height of the shiny-suit era. 🔥
Jewel: the Fugees beef. Pras jabbed "false prophet" on "Zealots," Jeru fired back on "Black Cowboys." 🎯
Full story plus the Jeru tee, link in bio.
.
.
.
#JeruTheDamaja #WrathOfTheMath #DJPremier #GangStarr #GangStarrFoundation #BoomBap #GoldenAgeHipHop #90sHipHop #HipHopHistory #RealHipHop #HipHopHeads #UndergroundHipHop #EastCoastHipHop #Vinyl #HipHopCulture #CustomCreative
LL asked Canibus to rewrite his verse. Canibus did. LL kept his shots in. That`s how the mic tattoo beef was born. 🎤🔥
Phenomenon dropped Oct 14, 1997 on Def Jam. Debuted at No. 7, went Platinum. But heads remember it for track 7.
"4, 3, 2, 1" was an Erick Sermon posse cut with Method Man, Redman, DMX (months before It`s Dark and Hell Is Hot) and a newcomer named Canibus. 💿
The original verse leaked. Canibus got cut from the first video. Then came "Second Round K.O." with Mike Tyson in the booth. 🥊
Full receipts on the blog. Tap the link in bio.
.
.
.
#LLCoolJ #Canibus #HipHopHistory #90sHipHop #GoldenEraHipHop #DefJam #RapBeef #MethodMan #Redman #DMX #ErickSermon #EPMD #BoomBap #HipHopHeads #RealHipHop #CustomCreative
One producer. One whole Wu-Tang album. Mathematics, the man who drew the W, laid every beat on The Saga Continues 🐝
Released October 13, 2017. Look at the credit: "Wu-Tang," not "Wu-Tang Clan." U-God was out over royalties, and Math said it plain: no complete Clan album without him.
RZA took the exec seat and handed Math the canvas. Kung-fu dialogue between bars, Redman on both singles 🔥
The heavy one is "Pearl Harbor." Ghost, Meth, RZA and Sean Price. Sean P passed in August 2015, so that verse landed two years after he was gone 🕊️
Full story at the link in bio.
.
.
.
#WuTang #WuTangClan #Mathematics #TheSagaContinues #SeanPrice #RZA #MethodMan #Ghostface #Redman #BootCampClik #HipHopHistory #BoomBap #GoldenAgeHipHop #HipHopHeads #RealHipHop #CustomCreative
Mos Def didn`t just rap on Black on Both Sides. He played the bass, congas, keys and drums too. 27 years deep. 🎸🥁
October 12, 1999. Rawkus. Premier on "Mathematics," Ayatollah flipping Aretha for "Ms. Fat Booty."
🎹 Deepest receipt: Weldon Irvine, who wrote the words to "To Be Young, Gifted and Black," mentored Mos and played on the record.
🏆 Gold in under four months. No radio crossover needed.
Full story: tap the link in bio. ✊🏾
.
.
.
#MosDef #YasiinBey #BlackOnBothSides #BlackStar #Rawkus #UmiSays #HipHop #HipHopHistory #HipHopCulture #RealHipHop #BoomBap #UndergroundHipHop #90sHipHop #DJPremier #TodayInHipHop #CustomCreative
LATEST POSTS
JOIN THE HEADS. GET 40% OFF
Get new hip-hop drops, deep cuts, exclusive deals, and early access delivered straight to your inbox.








