HIP-HOP STREETWEAR FOR THE REAL HEADS.
Golden Era. Underground. Boom-Bap. Deep Cuts.
Original fan art inspired by the artists, albums and moments that built the culture.
HIP-HOP STREETWEAR FOR REAL HEADS.
Golden Era. Underground. Boom-Bap. Deep Cuts.
Original fan art inspired by the artists, albums and moments that built the culture.
NOT JUST MERCH.
FOR PEOPLE WHO KNOW.
We make hip-hop streetwear for the people who still dig through crates, argue about albums, recognize a producer from four bars and know the difference between a classic and a deep cut.

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ENTER THE WU-TANG UNIVERSE
Not everything belongs on a T-shirt.
WU-TANG FOREVER LED SIGN
Shine a tribute to Wu-Tang Clan’s final farewell. This yellow and purple neon LED lighted sign masterpiece honors the legacy. Limited to just 500 pieces worldwide.
"They Reminisce Over You" exists because of one Mount Vernon crew. Heavy D & the Boyz built the family tree. 🌳
Living Large dropped Oct. 27, 1987, and the Boyz were the first group Andre Harrell signed to Uptown Records. The label that ran early `90s R&B started with the Overweight Lover. 🕺🏾
The credits are a crossroads: Marley Marl on the opener, Teddy Riley on most of the rest. Juice Crew boom bap and the swing that became new jack, side by side. 🎛️
The dancer Trouble T-Roy passed in 1990. Heavy`s first cousin Pete Rock answered with T.R.O.Y. with CL Smooth, one of the greatest eulogies rap ever made. 🕊️
RIP Heavy D. RIP T-Roy. Full story at the link in bio.
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#HeavyD #HeavyDandtheBoyz #PeteRock #CLSmooth #TROY #UptownRecords #MarleyMarl #TeddyRiley #NewJackSwing #GoldenAgeHipHop #BoomBap #HipHopHistory #OldSchoolHipHop #MountVernon #80sHipHop #HipHopHeads #RealHipHop #CustomCreative
The West Coast bounce in ScHoolboy Q`s records traces back to a man with a star-shaped bass. 🎸 Same birthday, too.
Bootsy Collins, born October 26, 1951. At 18 he was cutting "Sex Machine" with James Brown. Later he co-produced Zapp`s debut, home of "More Bounce to the Ounce," the talk box EPMD and Ice Cube both flipped. 🔊
ScHoolboy Q, born October 26, 1986, on an Army base in West Germany. His mom picked the surname Hanley at random. He didn`t take rap seriously until 21. Then Black Hippy, then Oxymoron at No. 1. 🌴
Two generations of funk, one date.
Full breakdown at the link in bio. 📲
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#ScHoolboyQ #BootsyCollins #TopDawg #TDE #BlackHippy #WestCoastHipHop #PFunk #Funk #HipHopHistory #HipHopHeads #RealHipHop #Zapp #SampleHistory #FunkMusic #HipHopCulture #CustomCreative
The most evil beats in hip-hop were built from jazz and soul records, slowed and darkened until they sound haunted. 🕯️
Shook Ones Pt. II (1995). Havoc took the piano from Herbie Hancock`s "Jessica," repitched it, and laid Quincy Jones strings on top. Queensbridge dread in one loop.
Mind Playing Tricks on Me (1991). Scarface produced it on Isaac Hayes` "Hung Up on My Baby." Paranoia over a soul loop, and a No. 1 on the rap chart.
Da Graveyard (1995). Buckwild on the beat, Big L leading a D.I.T.C. posse cut with a pre-Reasonable Doubt Jay-Z.
Drop the most evil beat you know in the comments 👇
#hiphop #boombap #90shiphop #goldenagehiphop #mobbdeep #prodigy #havoc #getoboys #scarface #bigl #ditc #queensbridge #hiphophistory #samples #hiphopheads #realhiphop #customcreative
The Alchemist didn`t start out making beats. At 14 he was a rapper, and his first album got shelved. 🎛️
Born Alan Maman on Oct 25, 1977, he rapped in the Whooliganz with Scott Caan. B-Real pulled them into Soul Assassins. Tommy Boy shelved the record.
That shelf built a producer. 📼 DJ Muggs taught him the sampler, Queensbridge adopted him, and "The Realest" for Mobb Deep set the template.
Alfredo, Boldy James, Haram, The Lab on GTA V. 🔥 Full story at the link in bio.
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#TheAlchemist #MobbDeep #SoulAssassins #DJMuggs #FreddieGibbs #BoldyJames #ArmandHammer #Queensbridge #BoomBap #HipHopProducers #SampleFlip #UndergroundHipHop #HipHopHistory #CustomCreative
The first De La Soul album without Prince Paul is the one where J Dilla walks in the door. 💿
Stakes Is High (1996) is De La at their darkest and most direct, calling out the state of rap. The title track came from a young Detroit producer then going by Jay Dee, built on Ahmad Jamal`s "Swahililand."
Receipts:
▪️ Mos Def shows up early on "Big Brother Beat"
▪️ Common, still Common Sense, is on "The Bizness"
▪️ Peaked at No. 13 on the Billboard 200
The 30th Anniversary Edition is out now, remastered with a J Dilla remix featuring Mos Def and Truth Enola.
Which De La album is your pick? Drop it below 👇
#DeLaSoul #StakesIsHigh #JDilla #JayDee #MosDef #Common #NativeTongues #GoldenEraHipHop #BoomBap #90sHipHop #HipHopHistory #HipHopHeads #VinylCollection #HipHopVinyl #CustomCreative
Three classics dropped the same Tuesday in October 1995. One of them hid an uncredited Big Pun verse. 30 years deep 🎙️
Aceyalone`s All Balls Don`t Bounce came out of the Good Life Cafe open mics. Jazzy beats, bars bending around the pocket.
Fat Joe`s Jealous One`s Envy stacked Diamond D, KRS-One and Raekwon. Track 11, "Watch Out," has a Bronx kid named Big Punisher on it 🔥
Onyx went dark on All We Got Iz Us. The "Last Dayz" beat later ran under the final battle in 8 Mile.
Which one`s still in your rotation? 👇 Link in bio.
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#hiphop #90shiphop #goldenagehiphop #boombap #hiphophistory #hiphopheads #undergroundhiphop #westcoasthiphop #aceyalone #freestylefellowship #fatjoe #bigpun #onyx #realhiphop #customcreative
Eazy-E promised to call them back. He never did. So Bone Thugs bought one-way bus tickets to LA and went to find him. 🚌
Months on the LA streets, calling around, getting nowhere. Then promoter Diego Blak got them into Eazy`s dressing room. November 2, 1993. Krayzie spit his "Flow Motion" verse and Eazy was sold. 🎤
Eazy wanted to call them Thugs-n-Harmony. They refused to drop "Bone." 💀
After Eazy passed, they remade "Crossroad" as "Tha Crossroads" for him. Eight straight weeks at No. 1 and a Grammy. 🏆
Best Ruthless signing ever? 👇
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#BoneThugsNHarmony #EazyE #RuthlessRecords #ThaCrossroads #KrayzieBone #LayzieBone #BizzyBone #WishBone #HipHopHistory #90sHipHop #ClevelandHipHop #HipHopHeads #RealHipHop #HipHopCulture #CustomCreative
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