Mood – Doom Hoodie

Description

Before Reflection Eternal, before Rawkus made them stars, there was a Cincinnati crew called Mood — and an album called Doom.

September 23, 1997. Main Flow and Donte on the mic, DJ Jahson behind the boards, and a young Hi-Tek cooking up beats out of Cincinnati — a city nobody in the industry was watching for rap. TVT and Blunt Recordings put out Doom: 18 tracks of apocalyptic rhymes pulling from scripture, ancient history and politics, with Wu-affiliated Sunz of Man riding through and a then-unknown Brooklyn MC named Talib Kweli dropping a guest verse. “Karma” was the single, with “Cincinnati” as the B-side.

That’s the jewel: Doom is the record that launched Talib Kweli, Hi-Tek and Lone Catalysts. Peak backpack era, deep in the late-’90s independent underground — dusty, cerebral, dead serious about the craft. If you love Train of Thought, this is where the roots go. This hoodie wears Mood’s logo exploding out of a lightning-cracked cosmos, exactly as heavy as the album sounds.

Product Details

• Premium Gildan 18500 Heavy Blend Hoodie — 50/50 cotton/polyester
• 8.0 oz weight, classic loose fit
• Double-needle stitching at neckline, shoulders, armholes, cuffs and waistband
• Double-lined hood with matching drawstring
• Pouch pocket and ribbed cuffs/waistband with spandex
• Available in Black, Navy, and Chocolate

For the heads who dig past the classics into the crates. For the ones who know the Cincinnati connection before Reflection Eternal. For the believers who still spin Doom front to back. For you.