Zion I – True & Livin’ Hoodie

Description

Some hip-hop ages. True & Livin’ just gets truer.

In 2005, Bay Area duo Zion I — Zumbi on the mic, AmpLive on the boards — dropped an album that quietly became one of the decade’s most important indie rap records. Released on their own Live Up imprint, True & Livin’ stitched together West Coast warmth, futurist production, and conscious lyricism without ever losing the thump. “Doin’ My Thang,” “Soo Tall,” “Stranger in My Home,” “What U Hear” with Aesop Rock — every cut earned its keep. AmpLive’s beats sounded like the future arriving early; Zumbi delivered them like the present needed his attention.

This hoodie honors a record that proved the Bay had a sound of its own — and proved you didn’t need a major label, a co-sign, or a radio single to make hip-hop that mattered. Wearing it is a nod to Zumbi (RIP), to the Town, and to every head who knows the indie scene of the 2000s carried more soul than half the charts.

Product Details

• Premium Gildan 18500 — 50/50 cotton-poly blend with a heavyweight 8.0 oz feel
• Air-jet spun yarn for a softer, pill-resistant finish
• Double-lined hood, matching drawcord, pouch pocket
• Set-in sleeves with double-needle stitched cuffs and waistband
• Available in Black, Navy, and Chocolate
• Sizes S through 3XL

For the heads who rode for the underground when the underground was the real radio. For the ones who still play True & Livin’ front to back. For Zumbi. For you.