Eminem Leads Star-Studded Ownership Group to Revive Detroit WNBA Team in 2029
Marshall Mathers, who the world knows as Eminem, has signed on with Detroit sports and business leaders to bring a WNBA franchise back to the city in 2029. Earlier this week, the league confirmed that Detroit, Cleveland and Philadelphia will each field a new team, lifting the roster to 18 clubs.
Detroit’s ownership circle is led by Tom Gores, owner of the NBA’s Pistons, and features Mathers, Detroit Lions quarterback Jared Goff, former NBA stars Grant Hill and Chris Webber, Lions principal owner Sheila Hamp and General Motors CEO Mary Barra. This group blends sports ownership with corporate clout.
Sources report the expansion fee hit $250 million, underlining the level of commitment behind this venture. Home games will be held at Little Caesars Arena. There are plans for a dedicated practice facility and the team’s headquarters along the riverfront, aiming to create a lasting presence in the downtown core. That site will include practice courts, weight rooms and meeting areas to host community outreach events.
“This is a huge win for Detroit and the WNBA,” Gores said in a statement. “Today marks the long-hoped-for return of the WNBA to a city with deep basketball roots and a championship tradition. Detroit played a key role in the league’s early growth, and we’re proud to reignite that legacy as the WNBA ascends to new heights.”
This move represents more than just a financial investment for Mathers. A native of Detroit, he intends to use the platform to back youth athletics and community sports initiatives across the region.
The WNBA is experiencing a growth spike, with television audiences and merchandise revenues setting new highs and sparking nationwide excitement. Interest in the league has surged, with multiple broadcast deals set to roll out next season.
