Unexpected Partnership: Obie Trice Signs With Conor McGregor’s Greenback Records Ahead of TBH Drop
Word spread that Detroit rapper Obie Trice just signed with Conor McGregor’s record label, Greenback Records. Trice first gained fame as Eminem’s right-hand man on Shady Records and now he’s teamed up with the MMA star.
Their initial release under the new partnership is a single titled “TBH [To Be Honest],” set to hit all streaming services on Friday, September 12. Pre-save links are already circulating, signaling that McGregor is backing this effort with serious promotion. Production credits for “TBH” remain under wraps, though insiders hint that several established beatmakers are involved.
Obie Trice is no rookie. His first album, Cheers, went double platinum and delivered tracks like “Got Some Teeth.” He even appeared on the 8 Mile soundtrack. Cheers also debuted at number three on the Billboard 200 in 2003, showcasing his storytelling on songs like “Don’t Go to Sleep” and “The Set Up.”
Inside industry circles, chatter suggests “TBH” will blend classic boom-bap production with Trice’s straightforward lyrics. That approach aligns with Greenback Records’ goal to build a roster bridging underground grit and mainstream appeal.
McGregor has mentioned plans to turn his fight earnings into a music venture. Greenback Records already has several artists signed, but adding a veteran like Obie Trice raises the label’s profile.
Questions remain over whether “TBH” is a standalone experiment or the beginning of a full project. McGregor tends to invest heavily in ventures he supports, and Obie Trice continues focusing on raw lyricism rather than gimmicks. That mix could lead to surprising results down the line.
